My New Novelina Hair Color

12:20 AM

Summer is over and it's time to say goodbye to ombre hair! I was recently invited to visit Tritan Ventures Inc. head office and try their products. Tritan Ventures is the company that distributes Novelina hair colors that are formulated in Japan.

For those who do not know, Novelina Cosmetics Co. Ltd. was acquired by Tritan from its parent companies Schwarzkopf & Henkel KK and Yamahatsu Sangyo. 

Luckily, I discovered that Marilou Doma was also scheduled to go to their office. So we decided to take the adventure together! As soon as we arrived, Ms. Wella toured us inside and we were surprised that they have also ventured in other divisions - medical and aesthetics, salon and cosmetic, property development, and more.

Here, we tried their Novelina Professional Hair Color that gives hair with the high end look without the high end price!

Meet their in house stylist - Jas. She used Novelina Zeelke Cream Hair Color in Chestnut brown shade (5) on my hair. 

The product comes with an easy to use bottle applicator, coloring brush, ear covers, gloves, and conditioner.

Available colors are Natural Black, Asian Black, Dark Brown, Brown, Chestnut Brown, Golden Brown. Would you believe that this permanent hair color is only P150.00?

It's Marilou's turn~ Let's see how would it end up on her curly hair:

They also have Novelina Zeelke Powder Hair Color (P19.00 per 4g sachet / P45 per 65g bottle), Novelina Zeelke Herbal Powder Hair Color (P55.00), Novelina Men Cream Hair Color (P150.00), and Novellina Herbal Cream Hair Color (P250.00).

Back to dark hair. I love it! It was really fast and did not have any allergies with the hair dye cream. They also applied a hair treatment on my hair that smells really good! Same mango scent that I used in a salon before.

You can find these products at the following branches nationwide:

Waltermart Supermarket · RB Hortaleza · Emmaflor Drugstore · Gaisano · Tiong San Supermarket
 New City Commercial Center · Demille · NU Consumer · Alturas · Colonnade · Cang's Inc.
Storezone Inc. · South Seas · Marbel Era Commercial

For more info, please visit their Official Facebook page or follow them on Twitter.

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  1. francesca romana capizziMay 31, 2012 at 5:34 AM

    It seems to be a very good product!! i love the result!

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  2. super high-tech! love the hair color on you, same as before din yan right?

  3. This hair color really suits you! :D I think I'd go with golden brown when I try Novelina's hair color.. :) Which is probably soon 'cause the price is unbelievably affordable! Kahit 2-3 boxes pa gamitin ko for my long hair :D

  4. i have light brown kasi before. ngayon dark na ulit :)

  5. i agree! We used 2 boxes for my hair. Next time I'll try their crimson red hohoho im excited!

  6. This remind me na I need a new color on my hair! XD 

  7. Hala timing lang I was gonna have my hair colored in a week. Ang ganda ng color. Suits you! :)

  8. This is nice, it reminds me na I need new hair color. Gonna try this one. :)

  9. Hi there! I will be looking forward to visit your page again and for your other posts as well. Thank you for sharing your thoughts about professional coloring in your area. I am glad to stop by your site and know more about professional coloring. Keep it up! This is a good read.
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