Only 7%
of Filipinas Describe Themselves As Beautiful – Dove Wants To Change That
of Filipinas Describe Themselves As Beautiful – Dove Wants To Change That
Sure, this is the era of great technology wherein people can take hundreds of selfies, create personal blogs and post ootd everyday and we can assume that Filipinas finally have a
healthy sense of self – that they now acknowledge their own beauty and think of
themselves as being truly beautiful. However, this recently uncovered reality
suggests otherwise:
healthy sense of self – that they now acknowledge their own beauty and think of
themselves as being truly beautiful. However, this recently uncovered reality
suggests otherwise:
“Only seven percent of Filipina women regard themselves
as actually being beautiful.”
This was a finding borne from the recent
Dove-commissioned study that gathered women from Southeast Asia, concentrating
on the Philippines, to uncover “The Real Truth About Beauty.” The regional
study hoped to define the beauty sensibilities of women from within the country
and across the region. The findings show a common thread: an enlivened
perspective and an attuned sense of self-awareness. The results proved
refreshingly positive with healthy valuations when it came to beauty, but this
particular figure stumped us.
Dove-commissioned study that gathered women from Southeast Asia, concentrating
on the Philippines, to uncover “The Real Truth About Beauty.” The regional
study hoped to define the beauty sensibilities of women from within the country
and across the region. The findings show a common thread: an enlivened
perspective and an attuned sense of self-awareness. The results proved
refreshingly positive with healthy valuations when it came to beauty, but this
particular figure stumped us.
How can only seven percent out of an entire
nation of genuine beauties regard themselves as beautiful?
nation of genuine beauties regard themselves as beautiful?
Considering the beauty crowns we’ve won as a nation, the
impressive confidence of the Filipina to wield her own happiness, as well as
the beautifying resilience of the Filipina spirit, this count definitely does
not do justice to how beautiful Filipinas truly are.
impressive confidence of the Filipina to wield her own happiness, as well as
the beautifying resilience of the Filipina spirit, this count definitely does
not do justice to how beautiful Filipinas truly are.
Dove
Pushing Perspectives
Pushing Perspectives
This is where Dove is vowing to come in. As a
global giant in personal care and as the original champion for real beauty, Dove wants to turn things
around. Dove, through its superior products backed
by real science and attested to by real women, via
campaigns that tug at heartstrings, and by way of efforts that highlight real beauty, takes on the challenge of
pushing perspectives to get more women to believe that they truly are beautiful.
global giant in personal care and as the original champion for real beauty, Dove wants to turn things
around. Dove, through its superior products backed
by real science and attested to by real women, via
campaigns that tug at heartstrings, and by way of efforts that highlight real beauty, takes on the challenge of
pushing perspectives to get more women to believe that they truly are beautiful.
Dove defines this new quest through the #IAmBeautiful Movement: a drive that seeks to up that 7 percent and
get more Filipina women to love and appreciate their own beauty. The movement
envisions that women have the confidence and appreciation to manifest their
beauty in their own terms—free from any labels drawn up by society, not defined
by gender differences, and abandoning the impossible standards set by media.
get more Filipina women to love and appreciate their own beauty. The movement
envisions that women have the confidence and appreciation to manifest their
beauty in their own terms—free from any labels drawn up by society, not defined
by gender differences, and abandoning the impossible standards set by media.
Filipinas’
Beauty Sensibilities
Beauty Sensibilities
In order to support the Filipina in this change
of perspective, Dove will rely on the same pillars that have
constantly driven its efforts and expertise. At the heart of Dove lies the
belief that every Filipina is beautiful, that she deserves only the best
products, and that she can reach her full beauty potential by genuinely caring
for herself. She does not need to live up to any standard; she is,
after all, beautiful in her own right, lovely in her uniqueness, and
captivating in her strength.
of perspective, Dove will rely on the same pillars that have
constantly driven its efforts and expertise. At the heart of Dove lies the
belief that every Filipina is beautiful, that she deserves only the best
products, and that she can reach her full beauty potential by genuinely caring
for herself. She does not need to live up to any standard; she is,
after all, beautiful in her own right, lovely in her uniqueness, and
captivating in her strength.
The #IAmBeautiful
Movement fires up from a good starting point, and it also comes at a very
opportune time. This is because Filipinas of today seem ripe for abandoning
their tendencies for self-criticism, what with eight out of 10 Filipinas saying
they’re now satisfied with how they look. While this statistic merits
commendation, the challenge still stands: to get women to move beyond being
merely satisfied with their looks into actually feeling, believing, and
exclaiming, “I am beautiful!”
Movement fires up from a good starting point, and it also comes at a very
opportune time. This is because Filipinas of today seem ripe for abandoning
their tendencies for self-criticism, what with eight out of 10 Filipinas saying
they’re now satisfied with how they look. While this statistic merits
commendation, the challenge still stands: to get women to move beyond being
merely satisfied with their looks into actually feeling, believing, and
exclaiming, “I am beautiful!”
Over all, thinking of oneself as beautiful seems
aligned with the Filipina woman’s intrinsic goal of working towards happiness.
The commissioned study showed that women believe that looking and feeling their
beautiful best are important for being happy. Transitively, women feel their
most beautiful when they are also happy and content. These same themes resonate
loudly across Dove’s DNA of promoting happiness through beauty and care. Likewise,
these same ideas are also echoed by the #IAmBeautiful
Movement, which seeks to celebrate the self-realized beauty of the Filipina
and enable her to care for herself to ultimately lead a happy, fulfilled life.
aligned with the Filipina woman’s intrinsic goal of working towards happiness.
The commissioned study showed that women believe that looking and feeling their
beautiful best are important for being happy. Transitively, women feel their
most beautiful when they are also happy and content. These same themes resonate
loudly across Dove’s DNA of promoting happiness through beauty and care. Likewise,
these same ideas are also echoed by the #IAmBeautiful
Movement, which seeks to celebrate the self-realized beauty of the Filipina
and enable her to care for herself to ultimately lead a happy, fulfilled life.
The
Movement of the Moment
Movement of the Moment
Join Dove as it rallies Filipina women to dub
themselves “beautiful.” Be counted among the Filipinas who appreciate their own
brand of beauty and let the #IAmBeautiful Movement be your voice in
proclaiming this fresh perspective of loving, living, and being beautiful. Be
part of the movement and take a stand for real
beauty.
themselves “beautiful.” Be counted among the Filipinas who appreciate their own
brand of beauty and let the #IAmBeautiful Movement be your voice in
proclaiming this fresh perspective of loving, living, and being beautiful. Be
part of the movement and take a stand for real
beauty.
Tell the world about your new lease on beauty by
liking the Dove Facebook Page. Then, change your profile pic with the “I
am Beautiful” image (posted on the Dove FB Page). Finally, upload a photo
on any of your social media accounts holding an #IAmBeautiful sign with the
same hashtag on the caption. Spread the word, share the love, acknowledge the
beauty in others, and more importantly, believe that you are beautiful
yourself.
liking the Dove Facebook Page. Then, change your profile pic with the “I
am Beautiful” image (posted on the Dove FB Page). Finally, upload a photo
on any of your social media accounts holding an #IAmBeautiful sign with the
same hashtag on the caption. Spread the word, share the love, acknowledge the
beauty in others, and more importantly, believe that you are beautiful
yourself.
Be part of the meaningful #IAmBeautiful Movement now. Besides, isn’t it high time we see the
beauty in ourselves? Together with Dove, let’s up that seven percent, realign
our perspective, and finally change the way women see beauty. After all, the
Filipina is, indeed, extremely beautiful—and yes, that includes you.
beauty in ourselves? Together with Dove, let’s up that seven percent, realign
our perspective, and finally change the way women see beauty. After all, the
Filipina is, indeed, extremely beautiful—and yes, that includes you.
Last Updated on 8 years by Carizza
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