Rajo! for Parisian Launch

 
Last night, I was so excited to be one of the first people to glimpse Rajo Laurel’s designs for Parisian Shoes so I signed off from work at exactly 6pm and rushed to SMDC Showroom for the event. Love the huge space!
Parisian Shoes is collaborating with renowned fashion designer, Rajo Laurel. A first in the Philippine footwear industry, this partnership brings forth a special designer collection named Rajo! for Parisian.
Brought my new Canon Ixus 100 IS with me this time. First move, is to look for Vern and thank her personally for the invite. Met fellow bloggers too!
 
Vern is so sweet and lovely in person. She’s my favorite. Love her oversized pearl necklace~ Hello Tracy! Met her at Mega Style Spies months ago. Thank you so much for taking photos! It’s good to see you again.

And a photo with Lissa, whom I adore so much. This Pinay beauty is one of my favorite Chictopia users even before.

 

The event started with a small introduction about Rajo and his designs for Parisian. He even stated that his first job when he was 15 was at Shoemart! With a limited edition of 6,000 pairs of shoes, Rajo! for Parisian premieres with 14 gorgeous styles. This special collection will be available in only seven premiere branches of SM Department Store: SM Megamall, SM Mall of Asia, SM Makati, SM North Edsa, SM Cubao, SM Southmall and SM Cebu. With a price range of P 999.75 to P 2,199.75, the price points for this collection remain true to what Parisian stands for: high fashion made affordable!

 

The showroom looked like a planetarium with shoes scattered around. Love the idea of how people can just roam around and took close shots of the models.
Rajo! for Parisian is a unique blend of artistry and practicality. They will definitely entice fashion-forward women to add them as exceptional finds to their growing collection of Parisian shoes.

“Rajo! for Parisian is a new collection of shoes from the iconic SM brand Parisian, inspired by my love for architecture, sculpture, and pop culture. I wanted to create a polarized collection—the paradox of juxtaposing pop culture and art. I love architecture and sculpture, and yet I cannot deny how pop culture influences me. Curiosity is always there. That’s how I keep inspiration alive. This is my homage to SM, which started over 50 years ago as a shoe store—I wanted to respect that tradition and honour it. With this first collaboration with SM, I was very excited. Imagination, research, and collaboration: it came together in this special limited edition collection. With 14 new designs (and only 600 pairs per design), it’s all about getting haute couture shoes at great prices. I believe that every woman deserves the perfect shoe. I invite all women out there to come and feel the excitement and the pleasure of what I have created for all those who love shoes—as much as I do.”

Here are some close-up shots I took:
 

 

Caught one photographer in action! I don’t remember taking this photo but I love this shot with model Ria at the back:

 
Ladies and photographers checking out the new Rajo x Parisian pairs.

Rajo posing for the press
 
saw me and waved at my small digicam~
 There is also a spacious hall with couches wherein people could fit the pairs and purchase it! The SM ladies were present to assist the excited customers.
 

Rajo! for Parisian will be available starting this weekend! Only 200 pairs per style spread out to seven SM branches!
Here’s my outfit for the night:

 Wearing a Snakeskin print dress from Sparkle Shop, black tights from Leg Wear, accessories from Girl Shoppe and Forever 21, satchel bag from Parisian, and shoes from Hong Kong.

 
 
  Love this satchel from Parisian! Got it for only P699.75.

Studded boots! Yay!
Ok, it’s already 2am and I still have to report to office by 8am. Have to take some rest now, bye!!!

Last Updated on 9 years by Carizza


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Comments

4 responses to “Rajo! for Parisian Launch”

  1. oohhhh! love your parisian bag, is that a sale price? or regular price.. hope i can get one too.. 

    rajo's creations spell CLASS, ELEGANT and FASHION in every way!

  2. Regular priced! Really affordable isn't it?

    I agree with you, check out his designs for Parisian soon. Im sure you'll love them!

  3. yay! naexcite naman ako sa Parisian Bag mo sis.:) hope they have it here sa province.. better save up.

    the Rajo designs sure are all lovely.. 🙂 

  4. Nina

    great photos, love all the shoes!

    fashionableroad.blogspot.com

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