Karat World celebrates the romance between on-screen tandem John Lloyd Cruz and Bea Alonzo with “La Promesse”, a new bracelet designed for the upcoming primetime hit A Beautiful Affair. The elegant piece of jewelry plays an integral role in the new drama, both as a part of the plot and as a symbol of true love.
In A Beautiful Affair, Cruz and Alonzo make their long-awaited television reunion as Leon and Genevieve, two lovers separated by circumstance and tradition. A year later, Leon hopes to reignite their romance by traveling from Europe to the Philippines in search of his lost love. Before departing, he purchases La Promesse as part of his vow to win Genevieve’s heart anew.
La Promesse is a silver bracelet that features a clasp shaped like a lock with a heart-shaped hole at its center. At the other end of the bracelet is a key, which enters the clasp and closes the loop. When worn, La Promesse becomes a visual metaphor for how the beauty of commitment opens the doors for genuine, complete, and never-ending love.
“The padlock is the defining feature of La Promesse,” says Anna Rivera, Executive Producer of A Beautiful Affair. “It’s a powerful symbol of commitment and the resolve to fulfill a promise to the love of one’s life.”
As Leon and Genevieve go on their paths to fulfill their romantic destinies, fans of the show can also pursue their own vows of commitment by availing of La Promesse at Karat World. The bracelet will be offered at all Karat World outlets for PHP2,500.
A Beautiful Affair, the first television show to star the John Lloyd-Bea love team since 2008’s I Love Betty La Fea, airs weeknights on ABS-CBN.
Karat World is at the following locations: SM Mall of Asia, Robinsons Place Manila, Robinsons Galleria, SM City North Edsa, SM South Mall, SM City Taytay, Sta. Lucia East Grand Mall, SM City Pampanga, Ayala Marquee Mall, SM City Cebu, SM City Bacolod, Robinsons Place Bacolod, Robinsons Place Iloilo, SM Delgado Iloilo, SM City Iloilo, SM Lanang Premier Davao
Last Updated on 9 years by Carizza
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